Quick service, fast casual and fine dining are three different restaurant experiences people can choose from when dining outside the home. While they all have similarities in how they operate, like using technology to help things run smoothly, they all have different elements that make them appealing. It is up to the customer to decide what kind of experience they are looking for. Today we will talk specifically about quick service restaurants and some key factors that make them successful.
It should come as no surprise that when people come to a fast food restaurant they expect it to be just that, fast! In order to run a successful quick service restaurant, it should be a well oiled machine that can get orders in and out as quickly and accurately as possible. People who choose this type of service are usually on their way somewhere and don’t have a lot of time to peruse a menu, be waited on, and wait for their food, so the faster you figure out a way to cut down service time while maintaining food quality the faster and more likely you are to be successful.
You want your restaurant to have a strong brand identity. When people look at the logo, you want them to recognize who you are and be able to associate exactly what your restaurant offers. Especially if you are a large name brand or wanting to expand, this is going to be important. Customers find comfort in familiarity, so when they travel to a new city and see that same logo, they know they can stop in and order just like they would back home. People want a good experience, and part of that good experience for fast food is going to be comfort and consistency.
All restaurants strive to be as efficient as possible, and it is just as important, if not more important for fast food restaurants. Profit margins are small and restaurants are trying to sell large quantities, minimize food waste and calculate exact plate costing. Quick service restaurants are also known for their high employee turnover rates, so it is important to have thorough training to try and retain your employees. In our blog on employee retention we give simple steps to take when hiring employees to help with retention and reduce turnover. Every penny matters, so operations need to run as efficiently as possible.
There are other factors that you want to keep in mind, like the cleanliness of your restaurant and the technology you use. Just because you run a quick service restaurant does not mean your restaurant can be dirty. People are looking for quick, but they will choose the restaurant that is quick, sanitary and efficient over quick and dirty. So put your cleaning checklists in place, get technology that is going to help your restaurant profit and run smoothly and make sure you have a strong brand identity. These will all play a key role in your restaurant’s success.