In this digital age sometimes things can feel very cold and distant, so finding areas to add a touch of personalization can really appeal to customers. Building genuine connections is something people crave, even when it comes to the restaurant they frequent. Not only that, but people want simple, convenient and quick. Having a menu that promotes popular foods at their location based on previous orders can win the hearts of many restaurant goers. So should your restaurant consider investing in digital menu personalization, even if it’s smaller with few locations? We will lay out a few benefits and let you weigh the options!
One advantage to using this technology is that it not only allows you to get to know your current customers and make suggestions based on previous orders, but also suggest items to new customers as well. This is done by suggesting food or drinks based on time of day, weather (offering a hot coffee if it’s cold or iced-peach tea on summer day), and suggesting popular items. Customers can order quickly with just a few clicks if all of their favorites are stored. This is great for your guests, but it is also great for your restaurant. You will have better knowledge of what inventory you need and can also help to reduce waste.
Proximity engagement is another great tool that allows you to add a personal touch through mobile messaging. This tool allows you to reach your customers at a favorable time when they are more likely to order. It could be as simple as an automated message with a coupon for one of the customers regularly ordered items, or even offering a free cup of coffee with a breakfast purchase. It might not seem like much, but even the smallest personalized offers can make a huge difference.
Customers seem to be ok with trading some of their personal information in order to receive a more personalized experience. While this might seem like something only the big brands can afford, there are many advances in technology helping to make something like this more affordable for smaller restaurants to access. Remember, the better the experience, the higher the chance of them returning to your restaurant. If the technology to personalize menu options is way out of budget, remember you can add personal touches through advertising. You can do this by utilizing social media to spread the word about daily specials or having a way for customers to leave their phone number and email address when they visit your website so you can utilize email or sms texting marketing strategies. There is always a way to serve your guests with a personalized touch! What is your restaurant doing to create a unique, personal experience?