Having great customer service is important, but is it enough to compete in today’s market? Customers are being pulled in many directions and are being influenced in many different ways, so while exceptional customer service will always be something to strive for, your restaurant may want to consider getting to know its customers better. AI driven insights are now giving restaurants the ability to better understand what customers want, what they don’t want and even be able to predict their needs.
Strategic Marketing
Instead of working on a marketing campaign or pushing a product on social media without the right insight, you can now make educated marketing decisions. This allows you to better connect with customers and push food items you know they are interested in. AI has the ability to give you extensive data based on past sales, client trends and times of the day that products sell best. This means you can utilize sms/text message marketing to reach people directly on specific days and times.
Better Customer Service
Customer service starts with a smile at the door. You want to welcome them in and then be sure that their experience is top notch the entire visit. To go above and beyond with your customer service, you need to be able to anticipate their wants, and that is hard to do without technology. Technology has made it possible to know what it is your customers are looking for so you don’t have to guess what their favorites are. This will help to boost sales and improve customer satisfaction.
Identify Customer Complains
There will always be customers who are not completely satisfied, however, if you can identify the top complaints, you can make adjustments to better serve those customers. If customers loved something on your menu and you removed it, you can easily see these complaints and decide if the percentage is enough to bring the product back. You can also see if people are feeling like service is slow, your restaurant is not clean, the restrooms are not well stocked or a menu item that is not so popular. Getting this information quickly allows you to pinpoint problems in a timely manner and handle it accordingly. Pen and paper notes where people can leave their feedback are just not practical in today’s world.
Having technology that allows you to pull data, plan strategically, connect and design an experience based on your customers is not only great for your customers, but also for your restaurant’s bottom line. It all comes down to knowing your customer! The more you know, the more likely they are to leave your restaurant feeling satisfied and wanting to return.
