The holiday season is here, and with it comes the rush to find the perfect gift. For restaurant owners, this time of year presents an incredible opportunity for gift cards. They’re not just convenient for your customers, they’re also a powerful tool to boost revenue and attract new guests. Let’s dive into why gift cards are a holiday must-have and how to make the most of them.
Why Gift Cards Are a Win-Win for Restaurants
Gift cards provide instant cash flow. Even if the recipient doesn’t redeem their card until months later, the funds are yours upfront—perfect for covering year-end expenses or holiday bonuses. Not only is the immediate revenue boost a plus, but you are oftentimes able to bring in new customers with gift cards. Gift cards often introduce your restaurant to new patrons who might not have visited otherwise and now have the potential to become regulars.
Another benefit is higher spending at redemption. Studies show that customers tend to spend more than the gift card value when dining out. This means additional revenue and higher check averages. Last but not least, unredeemed balances benefit your bottom line. While you should encourage redemption, it’s worth noting that some gift cards go partially or fully unused. This unredeemed value adds directly to your profits.
How to Promote Restaurant Gift Cards This Holiday Season
One way to promote gift cards is by offering a bonus incentive. For example: “Buy a $50 gift card, get a $10 bonus card!” or “Purchase $100 in gift cards and receive a free appetizer voucher.” Another way to promote gift cards is to create eye-catching displays. Place aesthetically pleasing displays near your register and host stand to remind diners that you offer gift cards. Use festive themes and signage to grab attention.
Making it easy for customers to purchase gift cards online is another great way to make sales. Promote e-gift cards on your website and social media, especially for last-minute shoppers, and don’t be afraid to use social media marketing. Share engaging posts about your gift cards on platforms like Instagram and Facebook. Highlight how they’re the perfect gift for food lovers, co-workers, or family gatherings. You can also partner with nearby retailers to cross-promote gift cards. Pair your restaurant card with a local boutique for a complete gift package.
You can’t go wrong by offering restaurant gift cards, especially during the holidays. They’re an easy gift for your customers who are looking for quick, last minute gifts or wanting to give a friend or family member their favorite meal, but gift cards are also a smart revenue generator for your business. By implementing creative promotions and making gift card purchasing a breeze, you can make this holiday season merry, bright and profitable.
